What are people saying about your company online? More specifically, what are your employees, past and present, saying about your company?
One negative review may be ignored or disregarded, but when multiple reviews, tweets, and LinkedIn posts criticize your company and the work environment, your online reputation could be driving away the best employees.
Aside from fostering a positive work environment to minimize negative feedback, there are steps you can take to monitor and manage your online reputation.
1. Monitor what’s being said about your brand.
Assign one individual with the responsibility of monitoring your brand on social media and employment review sites. Set up alerts so you can see what’s being written about your brand and monitor comments.
Consider investing in social media monitoring software so you can manage your brand’s reputation online, including what employees and former employees are saying
2. Respond to social media posts and reviews in a timely manner.
You shouldn’t ignore negative reviews, as that could be viewed as either an admission of guilt or, simply, apathy. It’s all about transparency — address any reviews or negative posts quickly, with empathy for the employee, and without sounding defensive.
Also, consider what the person said: Is there some truth to their statements? Are there ways you could improve? If so, mention that you appreciate their feedback and will explore ways to do better.
If a post contains false, libelous, or inflammatory information, you may contact the social media site to have it removed. This is especially effective if the post is racist, contains obscene language, or violates any of the terms of service of the specific site.
3. Solicit reviews from happy employees.
The best way to minimize negative reviews is by overshadowing them with positive reviews. Ask current happy employees to post reviews, which will bump negative reviews further down on the review site timeline.
Taking Charge of Your Online Reputation Begins in the Office
Be proactive by fostering a positive atmosphere and an open-door attitude so employees feel comfortable coming to you with feedback before going public with their complaints.
Exit interviews may help you spot ex-employees who could create issues. A face-to-face talk could help reduce their negative feelings so they won’t feel compelled to speak poorly of the company online.
In today’s digital age, it’s important to take employment review sites and social media into account and realize that negative feedback could affect your recruiting efforts. The way you handle negative employee feedback could make a difference between attracting top talent and scaring prospects away.
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