If you’re been struggling with finding ways to increase employee morale and reduce turnover, there could be one important method you overlooked – providing volunteer opportunities.
Sixty-four percent of employees who volunteer said that doing so with work colleagues strengthened their relationships, one of the most important aspects of boosting employee engagement and retention. Of course, these results from UnitedHealth Group’s 2013 Health and Volunteering Study shouldn’t be the only motivating factor for your company to explore and enhance its community service offerings for employees. A PwC study revealed that employees most committed to their organizations put in 57 percent more effort on the job—and are 87 percent less likely to resign—than employees who consider themselves disengaged.
Hooked yet? What better way to convince your company’s higher-ups that hosting a local fundraiser, participating as a group in a charity walk, or doing a team drive to help the needy can actually do wonders for their own bottom line?!
An article in Inc.com shares an example of an organization that was able to really turn things around in terms of employee fulfillment by creating a “culture of good,” with 65 percent saying the experience encouraged them to stay with the company. Other research by the Good.Co Blog has found that 93 percent of employees who volunteer with their company also report being happy at work, and 54 percent of those who say they are proud of their company for giving back also consider themselves engaged in their jobs.
What this means for you is that starting up a company volunteer effort can be a great way to spread some goodwill and help your employees bond with each other. To get started, consider some of these steps:
- Get employees involved in choosing a few worthy causes that align well with the company’s brand/mission. You could set up an online vote, or ask staffers to submit ideas based on personal causes.
- Start locally. Getting involved in a national or international charity is great, but employees may become more invested if you try to help the community they live in. Perhaps you could find out which nearby school districts, animal shelter, or senior centers need support.
- Provide a perk to encourage employee participation, such as a paid day off to take part in a volunteer activity, or a gift card to the person that raises the most money or excels in some way.
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