Improving talent recruitment and employee retention stems from having a strong and visible leadership. Whether you’re looking to attract new employees to your organization, or keep the professionals you already have on board motivated and engaged, research shows that today’s employees seek and expect transparency.
According to a recent survey by 2014 Ketchum Leadership Communication Monitor (KLCM), 74 percent of employees chose transparent communication as the top-ranking attribute that effective leaders should have. In other words, professionals are tired of feeling like they are working in a vacuum.
One way to help all levels of staff feel like they have some skin in the game is by giving them the chance to hear directly from the CEO of the company on a regular basis. Since logistics may not allow for this to happen in person, many head honchos are using video to speak with their workforce and keep them posted on company news.
Some of the best company cultures are ones in which the top leaders are accessible, vocal, and also aren’t afraid to put their human side on display. By coming across as relatable and interested in the welfare of the entire staff, CEOs can give their employer brand a huge morale boost.
As this article from Ragan.com points out, some companies are finding success using video in this way. For instance, Wells Fargo streams company town halls and announcements directly to employees via a desktop video delivery system. “After each town hall, we get incredible feedback, and one of the key themes is that people feel more connected to the company,” said Arati Randolph, Wells Fargo’s senior vice president for corporate communications in the article.
That being said, why not give video a try? In addition to keeping current workers in the loop, see if your CEO could record a couple of clips for prospective employees to go along with your career information and job listings, too.
Here are some general tips for creating an effective CEO video:
Be personal and conversational. Staffers and job candidates alike will appreciate seeing the big boss speaking in a down to Earth manner. Along those lines, don’t worry too much about the video’s quality, or adding flashy effects. Something casual in the office break room, as long as the sound and image is clear, is perfect.
Provide valuable information. You don’t have to share company secrets, but do offer some perspective on a new company initiative, or what your team looks for in a new hire.
Don’t limit your efforts to just the CEO. If you get some good feedback, you could have other employees at various levels spotlighted in company videos as well. This connotes an atmosphere that is welcomes everyone’s thoughts and insights.
What branding techniques are working for your company? Will you be increasing your video efforts?