Exuding confidence about your company’s status as “employee-friendly” and actually making sure it’s perceived that way are two very separate things. What sense is it to put so much effort into creating the ultimate workplace if you’re not leveraging it to your team-building advantage?
If you’re so certain that you offer your employees an experience that competitor companies don’t, here are six things to consider emphasizing in your job listings, the careers section on your website, your LinkedIn company profile, and other content that’s geared toward job seekers. Or, to be put it bluntly – six helpful tips on what, exactly, you should be flaunting…
1 – “A family-like atmosphere”
People are attracted to company cultures that promote camaraderie, caring, and employee connections. Think of ways to show that your company cares about its employees. For instance, some organizations emphasis things like being family owned and operated or promoting their loyal employees from within.
2 – “A hip workspace and team-building fun”
Especially for the millennial generation and/or in the tech sector, you’ll find that many corporate offices are boasting features like coffee bars and ping-pong tables. You’ll also be able to check out company happy hours and other events on Instagram. If you’re looking to attract applicants who would enjoy this sort of co-worker connectivity, make sure you convey what a day in the office is really like.
3 – “Hands-on opportunities to take on new projects”
If you have a smaller business, it’s always wise to emphasize that staffers get to take on bigger roles than they would at a larger corporation. Often, candidates will seek work with employers that can really give them a chance to learn and grow, so highlight any on-the-job training opportunities or share success stories of hires that went on to big promotions.
4 – “Access to the higher ups”
Along the lines of the above, job seekers know that if they take a job with a big name corporation, they might never even see the CEO let along have the chance to meet with him or her. Showing your executives as down-to-earth professionals who enjoy mentoring younger employees can make your company worth applying to.
5 – “Perks (and lots of ’em)”
If there’s something special that your company offers, make sure applicants are aware of it. It could be anything from a tuition reimbursement program to a discounted gym membership to a great vacation policy. These perks can set your company apart even if you can’t match a salary offered at another company.
6 – “The all-important work-life balance”
With more companies open to flex time arrangements and telecommuting, job seekers may be more inclined to apply for positions in which the traditional 9-to-5 work hours aren’t set in stone.More than anything, don’t let your job and company descriptions sound like everyone else’s. Find a way to stand out from other employers, just as your potential hires are trying to do with their fellow job hunters.
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