When the JOC For-Hire Trucking Index rose for the fourth straight month in June 2014, climbing to 97.1, the highest index reading since May 2008, many in the industry rejoiced. But according to the U.S. Bureau of Labor Statistics, for-hire trucking companies added only 3,300 jobs in June, signaling that the majority of them may not be able to hire drivers fast enough to keep up with increasing freight demand. In fact, a recent report in The Journal of Commerce Magazine estimated the trucking industry about 30,000 drivers short. “Today, the [trucking] industry has in the range of 30,000 to 35,000 unfilled truck driver jobs,” said Bob Costello, ATA chief economist, in a statement July 9.
It’s no wonder then that recruitment and staffing is of great concern for those in the trucking industry. It’s evident that traditional classified ads and basic online job postings won’t get the engines at your company revving when it comes to helping you find quality drivers who can propel your business forward. So, what will?
According to Kal El-Sharif, senior account executive at CareerCo, which provides online cost-per-applicant (CPA) job posting services, “marketing specifically to those who are actively seeking out driving opportunities – and paying only for qualified candidates – is one of the best ways to fuel truck driver staffing efforts.”
As you navigate the hiring road ahead, here’s how to gain traction with a cost-per-applicant job site campaign, which will enable you to rev up your stalled hiring efforts, risk-free…
Make sure your CPA job site partner provides a clearly defined marketing campaign that targets the specific pool of talent you want to reach, as opposed to a broad, general mass market. “You’ll connect with active job seekers who have the skills and interest required to succeed in your specific industry,” says El-Shariff. “At our flagship CPA job site, FindTheRightJob.com, interested applicants get all the information they need on openings, submit their information, and then you can connect with – and only pay for – those most qualified to the position.”
Make Sure There’s GPS
Just like when you’re on the road, it’s important to know where you’re heading when partnering with a job site.The provider should allow you to track the interest of prospective employees in real-time, so that you can eliminate those outdated “post and pray” problems that didn’t let you track or engage candidates in real time. It’s also important that the job site have someone dedicated to managing keyword-bid campaigns on Google and other search engines.
More than 85 percent of job seekers use search engines to locate new positions according to the 2013 Candidate Behavior Study presented by CareerBuilder. In addition, a related study from Microsoft found that 79% of all employers search for applicants in online job search sites and databases. Being able to leverage these sites’ online marketing budgets on your company’s behalf is an integral way of reaching drivers where they are on their smartphones, iPads, tablets, and more.
Honk If You Hate Risky Advertising
CPA means that you’re only paying for actual recruitment leads that come in, not for an arbitrary amount of advertising space, a monthly fee, or an estimated number of eyeballs that might see your listing. In other words, you’ll be using your recruitment budget more wisely, says El-Shariff, something the more than 75 trucking company clients he works with find valuable for their ultimate costs-per-hire.
Leave Unqualified Matches in the Dust
When setting up a customized CPA campaign that will work for your company’s specific driver needs, make sure you get to pick the parameters and filter out candidates according to your needs. Whether it’s geographic location, licensing, or specific skills sets, you’ll only pay for prospects that meet your predetermined set of criteria. “We’ve seen tremendous traction with this method of online recruitment, since it’s an all-around ‘win-win,’” explains El-Shariff.
Avoid stalling your recruitment efforts any longer. Get started on with a CPA job site campaign.
Find out how CareerCo.com can help you start your hiring engines and never look back..