Attracting prospective students to your programs of study is a challenge because oftentimes, you are looking for candidates that meet very specific criteria. It could be their location, age, areas of interest, educational background, and/or work experience. Therefore, when working with third parties to help make potential students aware of your offerings, finding the right partner is key for helping you make connections that have a better chance of converting.
CareerCo introduces a first-of-its-kind solution called CareerMAP, which maps job titles and other data points extracted from its user database of resumes, profiles, and web behaviors to predict their potential interest in your degree programs.
Some of those data points include job title, hobbies, employment, associations, certifications, education intent, etc. Based on the information they’ve submitted into the system as part of their employment search, educational offers that match your preferences are dynamically served.
Variables can include but are not limited to: location, area of study, military affiliations, resume attributes, preferred study method, and more.
To ensure that users are engaged job seekers – the kind of people who might also seek additional training or educational credentials to advance their career – all of CareerCo’s traffic is generated via search engine marketing, explains Jordon Keltz, CEO. “CareerCo and its proprietary websites has been a Google premium partner since 2005, and it currently has over 100k keywords under bid. Thanks to these efforts, we are able to serve matching opportunities to the people who are actively seeking them.”
CareerCo also boasts a 700-strong team of Career Advisors who engage users with “Career Matchmaking” conversations, assisting them in the increasingly complex array of options toward career growth. Since 2006, CareerCo has grown its efforts and currently owns and operates seven Career Advisor facilities, operating 18 hours per day.
“More and more, professionals look toward educational institutions to fuel their career advancement. Our unique solutions can help match their needs to your programs of study,” says Keltz.
For a more detailed look at how CareerMAP can take your recruitment to the next level, visit CareerCo.com, or email firstname.lastname@example.org.