A great brand reputation can’t happen overnight, but if you get everyone in your organization on board, favorable word of mouth and referrals will spread within your industry. Once that happens, quality job candidates will consider you a dream employer, and will eagerly open to your open positions.
So how can you brand your company as a great place to work? Start with these strategies.
Enlist your staff to act as ambassadors.
If your employees attend industry conferences, work with clients, deal with business partnerships, or recruit candidates, you want to be sure they are sharing a unified message about your company’s vision and purpose. Get everyone in on a company-wide refresher course on how to best represent the company, from taglines to mission statements to value propositions.
Bonus: By being on the same page, your staff will feel like they are truly making an impact.
Job seekers not only want to know the facts about a potential job, but they want to gain a sense of who the people are who they may work with. Transparency is not just a big buzz word – it’s the approach that all companies need to take in order to attract the best talent. Share some photos and bios of your staff on your website, and be sure the content shows their human side.
Post videos and articles to empower job candidates.
The job recruitment process shouldn’t be a guessing game. Put it right out there as to the type of employee you’re looking for. Give applicants tips on how to apply, what skills you’re seeking, and what to expect when they come in for a meeting.
Give your digital footprint some love.
From your social media pages like Facebook and Instagram to your own websites, take time to evaluate the message you’re putting across. Does your company appear stuffy and hierarchical, or teamwork-driven and inviting? Does your workplace encourage creativity or does it stifle passion? Professionalism is important, but you don’t want it to seem that you take yourselves too seriously.
Provide a glance into company life beyond spreadsheets and statistics.
Does your company sponsor fun events, take part in volunteer efforts, or is there something unique about the office space? These are the things that should be shared on social media and company website pages. How do you think Google rose to the top of everyone’s dream job list?
Improve retention and promote from within to showcase long-term employee success.
Job seekers will be impressed to learn that people don’t ever want to leave your company.
Treat job candidates well.
No matter how mismatched a job applicant might be or how busy you are, it’s important to be responsive and not leave people hanging. Job seekers appreciate honesty.
Don’t burn bridges.
While it’s impossible to have a perfect track record, trying to end on good terms with those who move on for one reason or another is important. Being fair and sensitive during a termination process, and not having hard feelings when someone decides to leave are good places to start.
By doing all of these things, you’ll strengthen your employer brand and have job seekers flocking to you.
Now that you’ve got a clear road map to boost your branding, let CareerCo help you boost your recruitment efforts.