Human resource directors know it’s not easy finding top talent. But once you track down the best in the field, how do you recruit them to your organization? Surprisingly, answers may be found in the Marvel Cinematic Universe as we explore how S.H.I.E.L.D Director Nick Fury recruited top superheroes – many of them self-proclaimed loners – onto the alien-fighting, world-saving team, “The Avengers.”
As you gear up for “Captain America: Civil War,” re-watch “The Avengers” movies for some powerful recruiting tips.
Super-Recruiting Tip #1: Offer new talent a place to belong.
A man decades out of his time, Steve Rogers, aka Captain America, struggles with the social niceties of the day. As leader of the Avengers, he connects with others as strong as himself, finds a purpose, and begins to adapt to life in the 21st Century.
Apply It In Real life: Finding new recruits that fit your company’s culture is quite the achievement. Show them they belong by hosting a casual lunch with the team, inviting them to a company event, or asking them to visit the office on a low-key Friday afternoon, where they can really get to know their future co-workers.
Super-Recruiting Tip #2: Appeal to your candidate’s ego.
In recruiting Iron Man to The Avengers, Initiative Director Nick Fury uses a bit of reverse psychology, telling billionaire industrialist Tony Stark that he is unsuitable for the team, but that his superhero persona, Iron Man, has been recruited. He also informs him that he is “not the only superhero in the world,” thereby appealing to Stark’s desire to stand out in some way. He may not be the only superhero, but he can be part of an elite team of the best superheroes.
Finally, Fury promises Stark and Colonel Rhodes congressional medals for bravery if Iron-man joins the Avengers.
Apply It In Real Life: Successful recruiting is sometimes a power play. The moment you make a recruit think they may not have the job, they want it that much more. But don’t play games too long, or you’ll lose the candidate.
Super-Recruiting Tip #3: Understand what’s important to your top recruits.
Thor has powerful motivations to want to help the Avengers – after all, he can help the team defend Earth from his brother, Loki. Nonetheless, he needs a bit more incentive, and tells Agent Phil Coulson S.H.I.E.L.D will have his support if the organization returns the important research materials taken from Thor’s girlfriend, Jane.
Apply It in Real Life: Sometimes, it’s as simple as enhancing your benefits package to get a strong recruit to sign. Understanding your candidate will help you make the right offer – whether that includes flex-time or a good retirement package – without spending more than you need to.
Maybe you’re not saving the world, but you can follow these tips to head into summer movie season fully staffed with the strongest candidates in your field.
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