For education marketers, it’s both an exciting and challenging time. Never before have you been able to be so in tune with prospective students’ needs and interests, yet knowing how to apply all of that data to your admissions goals can be daunting.
Technology has really changed the education recruiting game, and in order to succeed, you have to stay up to speed. Here are some ways that technology is revolutionizing the way marketers attract, enroll, and retain students.
The Need For Speed
Collecting information and sending out email blast messaging once a month just doesn’t fly anymore. Students who request information expect to receive an instant response, and also appreciate the option to choose how they prefer to be contacted. It’s all about real-time communication beginning with the moment that a prospective student interacts with your content.
The Shift to Mobile
Mobile can no longer be lumped into the “bells and whistles” category. Making sure your communications are mobile-friendly is vital if you want your messaging to be received. Today’s students do the majority of their research, news gathering, and communicating on their smart phones or tablets, so marketers who do not optimize for those devices will be left in the dust.
No More “Set It and Forget It”
Although most efforts in the past were focused on attracting new potential students, education marketers are realizing that working on student retention and increasing graduation rates is just as – if not more – important. In other words, growing enrollment numbers is great, but keeping those students enrolled for four years is even more profitable. That means continuing to message to students, help them through rough patches, and make them aware of resources available to them.
Keep an Open Mind
Higher education has a tendency toward tradition, but when it comes to marketing, we just don’t know what the coming years will bring. So much has changed in just the last few years, from the social media explosion, to software that can power customized responses to student inquiries in real-time. Working with marketing solutions providers and utilizing new technologies can set you apart.
Today’s students are more technologically savvy and proactive than ever when it comes to researching their education options. They also appreciate the value of good customer service, and have been raised to be a bit mistrusting about the “hard sell” approach. Given that, marketers have a unique opportunity to step in and show prospective and current students that their needs come first. Are you ready to do that?