Employers are putting more and more effort and money behind trying to convey a company culture for which top talent will want to work. While this can involve creating a strong career website and a variety of other tactics that showcase what it’s like to work for your company, one simple way to put your high employee morale on display is to Instagram it. By capturing a few authentic moments around the office, during company events and outings, or unique aspects of your workplace, and sharing them via an Instagram account, you’ll give prospective job candidates a sneak peek into life at your company.
Take a look at some posts from corporate Instagram accounts that exemplify cool employer culture, and get inspired to share your company’s story through pictures…
This marketing software company definitely knows how to reward a job well done — namely by having a great lounge space for its employees to kick back and recharge between projects.
While most people only really think of FedEx when they are expecting a delivery, for those who aim to work for this large corporation, they’ll be pleased to see that the company supports great causes.
Who said financial services had to be a boring industry? Collaborating in a bright and vibrant workspace, not to mention one in which free snacks and drinks are part of the perks, is a nice change of pace for those who crunch numbers all day.
Consistently ranked as a top employer, Genentech didn’t miss the opportunity to celebrate National Dog Day by putting a staffer’s super cute pooch in the Instagram spotlight for the day.
Sometimes working the 9-to-5 can make people feel like they are missing out on life that’s going on outside the cubicle. But if you’re lucky enough to work for a company like Salesforce, celebrating cultural moments together — like watching a World Cup game at the office — can bring coworkers feel like family.
Employee retention goes hand in hand with employee recognition and appreciation. That notion isn’t lost on Rackspace, which makes it a point to honor staff members’ 10 year anniversaries with a cool commemorative office chair.
When it comes to the impression that you are making on potential employees, a picture can really be worth more than 1,000 words on your “About Us” page. Encourage your employees to snap some authentic, unstaged workplace photos, and have the social media person start posting on Instagram. It might just help project the strong employer image that you’ve been trying to build.