Staying in-the-know and keeping your finger on the pulse of change in this ever-evolving industry is vital for anyone working in higher education marketing. We’ve rounded up a few of our favorite higher education marketing, recruiting and enrollment management blogs just for you. Let’s call them “required reading” if you want to earn an “A” in education marketing…
Noel-Levitz Blog – Noel-Levitz is a higher education consulting firm that’s been in the biz for 40 years. On the blog, they cover topics like student retention, online recruiting tactics, how to attract transfer students, and more.
The Chronicle of Higher Education’s The Bottom Line Blog – The Chronicle’s print edition probably comes across your desk already, but their online content – including “The Bottom Line” blog – is a good way to keep tabs on the business side of edu. Recent coverage included a look at the gainful employment rule and government funding.
Bob Johnson’s Blog on Higher Education Marketing – As the former chair of the AMA’s Symposium for the Marketing of Higher Education from 1994 to 2003 and the publisher of Your Higher Education Marketing Newsletter, Bob Johnson has a lot of wisdom to share. Bookmark his blog for musings on everything from email and mobile marketing best practices to SEO tactics.
EDU Intelligence powered by Spectrum – If you’re aiming to keep up to date on the latest in higher ed marketing trends, and read about interesting surveys and studies, this blog from Spectrum (makers of a cloud-based CRM & Integrated Automated Marketing Platform) is a good time investment. While it’s a fairly new intitiative, so far the content has been insightful, whether it’s about examining your opt-outs or messaging to parents.
The Lawlor Group Blog – This marketing solutions for higher education firm shares news, trends and advice geared toward a wide range of higher education professionals. From the challenges facing small private institutions to expert takes on disruptive innovations, you’ll come away from this blog a lot more informed about the higher ed world.
…and, of course, our CareerCo Blog. 🙂 What other sites are your higher education marketing must-reads? Comment below…